Did you see the Tim Tebow Super Bowl Ad? Absolute genius!
Groups jumping up and down screaming about CBS daring to run a pro-life add during the "Big Game" had people sitting there just waiting for it to be played.
And when it was, people got an ad that said nothing that would allow the pro-choice crowd to scream foul over or tear apart. But it didn't need to. After the unbelievable amount of attention given the story in the last week or so, everyone knew the punch-line - the game was already over. The message was delivered before commercial ever ran. A marvelous piece of misdirection.
It would have been great if at the end Mr. Tebow would have looked at the camera and gave it a little wink.